Fitoor — The Fragrance Of The Feeling You Keep Coming Back To
There are feelings that don’t leave when the night ends. A thought you keep returning to. A person who stays on your mind.
Fitoor is the fragrance of that pull.
There are feelings you don’t forget. You return to them.
Not every attraction is loud. Some begin quietly — a glance that lasts a second too long. A conversation you keep replaying at 2:17 a.m. You become drawn to people, ideas or moments — and find yourself coming back to them.
Fitoor is not about wanting more. It is about not being able to want less.
Fragrance is more than what you wear.
We ask What does it smell like? But the better question is: Who do I become when I wear Fitoor?
Fitoor — A Chapter In Your ARC
If Guftagu was the chapter where connection begins, Fitoor is the chapter where connection becomes a decision. Your ARC is magnetic, passionate, curious, intense.
The feeling begins before you can name it.
Top — The Spark
Vibrant- Pear
- Lychee
- Grapefruit
Heart — The Turn & The Pull
Smoky- Turkish Rose
- Incense
- Vetiver
Base — The Depth
Earthy- Vanilla
- Amber
- Musk
- Evernyl
Oil + body heat — Fitoor doesn’t smell the same on everyone. The final impression belongs to you.
When you decide not to hold back.
Fitoor belongs to Evening Out, Date Night, Creative Nights, Dinner & Conversation, Special Occasions — when you want your presence to linger.
Fitoor belongs to the moments you don’t forget.
An oil-based, alcohol-free attar for evenings, attraction and moments that stay with you.
Wear Your ARC — Shop FitoorAvailable in 6ml & 12ml · ₹745 – ₹999
Questions on Fitoor
What does Fitoor smell like?
Fitoor opens with Pear, Lychee, Grapefruit, heart of Turkish Rose, Incense, Vetiver and base of Vanilla, Amber, Musk, Evernyl. Shop here.
How long does Fitoor last?
8+ hours on skin, longer on clothes. Oil-based attar concentrate.


