khud / खुद — yourself

WEAR
YOUR ARC.

A sensory world for people becoming who they're meant to be — through scent, space, ritual and story.
ENTER KHUD

01 — THE IDEA

WORN FOR YOU,
NOT THE ROOM.

We believe scent is an anchor. Grounded in earth and memory, Khud is designed for your intimate spaces—a trace of warmth that invites you to simply pause and come back to yourself.

02 - THE WORLD OF SCENT.

02 - PERSONAL

Home Scent.

Oil based fragrances made to sit close, unfold slowly and becomes yours.
02 - SPACE

Home Scent.

Oil based fragrances made to sit close, unfold slowly and becomes yours.
03 - RITUAL

Home Scent.

Oil based fragrances made to sit close, unfold slowly and becomes yours.

03 - PERSONAL FRAGRANCE

Raaz
,

Raaz

Price range: ₹799.00 through ₹1,145.00
Select options This product has multiple variants. The options may be chosen on the product page
Fitoor
,

Fitoor

Price range: ₹745.00 through ₹999.00
Select options This product has multiple variants. The options may be chosen on the product page
Chaska
,

Chaska

Price range: ₹825.00 through ₹999.00
Select options This product has multiple variants. The options may be chosen on the product page
Guftagu
,

Guftagu

Price range: ₹745.00 through ₹999.00
Select options This product has multiple variants. The options may be chosen on the product page
04 — KHUD STORIES

EVERYONE IS BECOMING SOMEONE.

A curated collection of human moments, highlighting the profound transitions and simple realities of our shared journeys.

Wear Your Arc

HomePage

Condimentum Odvenenatis Vestibulum Dapibus

HomePage

04 — THE KHUD WORLD

ON YOU.
AROUND YOU.
WITHIN YOU.

From the fragrance on your skin to the scent in your room to the rituals that slow you down — Khud is building a sensory language for everyday life.
Rooted in Indian craft. Made for now.
EXPLORE THE WORLD →

05 — DISCOVERY

FIND YOUR KHUD.

Not sure where to begin? Start with a moment, not a note.

WHAT ARE YOU LOOKING FOR?

SOMETHING TO WEAR SOMETHING FOR MY SPACE A SLOWER RITUAL A GIFT FOR SOMEONE

07 — YOUR STORY

TELL US YOUR CHAPTER.

What are you becoming? What are you leaving behind? What memory still follows you? There are no right answers.

Khud Story Form
The khud journal

EVERYONE IS BECOMING SOMEONE.

A curated collection of human moments, highlighting the profound transitions and simple realities of our shared journeys.

Guftagu

Personal Fragrance

How Attar Concentration Works: The Complete Guide to Strength, Longevity & Sillage

Personal Fragrance