Chapter 03 — Fitoor

Fitoor — The Fragrance Of The Feeling You Keep Coming Back To

There are feelings that don’t leave when the night ends. A thought you keep returning to. A person who stays on your mind.

Fitoor is the fragrance of that pull.

Shop Fitoor — ₹745
01 — The Pull

There are feelings you don’t forget. You return to them.

Not every attraction is loud. Some begin quietly — a glance that lasts a second too long. A conversation you keep replaying at 2:17 a.m. You become drawn to people, ideas or moments — and find yourself coming back to them.

Fitoor is not about wanting more. It is about not being able to want less.

02 — Identity

Fragrance is more than what you wear.

We ask What does it smell like? But the better question is: Who do I become when I wear Fitoor?

03 — Your ARC

Fitoor — A Chapter In Your ARC

If Guftagu was the chapter where connection begins, Fitoor is the chapter where connection becomes a decision. Your ARC is magnetic, passionate, curious, intense.

04 — Olfactory Story

The feeling begins before you can name it.

Top — The Spark

Vibrant
  • Pear
  • Lychee
  • Grapefruit
Bright. Juicy. Unexpected.

Heart — The Turn & The Pull

Smoky
  • Turkish Rose
  • Incense
  • Vetiver
Rose introduces emotion, incense adds a darker edge.

Base — The Depth

Earthy
  • Vanilla
  • Amber
  • Musk
  • Evernyl
Warmth settles beneath the skin. Lingering. Addictive.

Oil + body heat — Fitoor doesn’t smell the same on everyone. The final impression belongs to you.

05 — Muse · 06 — Memory · 07 — The Feeling

When you decide not to hold back.

Fitoor belongs to Evening Out, Date Night, Creative Nights, Dinner & Conversation, Special Occasions — when you want your presence to linger.

Driven
Intense
Curious
Passionate
Independent
Restless
Wear Your ARC

Fitoor belongs to the moments you don’t forget.

An oil-based, alcohol-free attar for evenings, attraction and moments that stay with you.

Wear Your ARC — Shop Fitoor

Available in 6ml & 12ml · ₹745 – ₹999

FAQ

Questions on Fitoor

What does Fitoor smell like?

Fitoor opens with Pear, Lychee, Grapefruit, heart of Turkish Rose, Incense, Vetiver and base of Vanilla, Amber, Musk, Evernyl. Shop here.

How long does Fitoor last?

8+ hours on skin, longer on clothes. Oil-based attar concentrate.