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Chapter “04” — Some things are better discovered than explained. A dark, warm and intimate oil-based attar — fruity-floral intrigue on top, smoky woods and oud in the heart, with leather, amber and vanilla settling close to skin.
Projection: Close → Moderate | Character: Warm · Dark · Magnetic | Sweetness: Moderate | Freshness: Low–Moderate | Best time: Evening / Night | Best setting: Date / Dinner / Close conversation
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01 —
Fragrance Journey
Every layer reveals a part of the chapter.
01
THE FIRST GLANCE
Passionfruit · Turkish Rose · Saffron ·
Juicy passionfruit meets Turkish rose and saffron. Fresh, floral and slightly unexpected — enough to catch attention without giving everything away.
02
The DESCENT
Oud · Indonesian Patchouli · Benzoin
The brightness gives way to darker woods. Oud, Indonesian patchouli and benzoin bring warmth, depth and a quietly magnetic character.
03
THE DEPTH
Leather · Akigalawood ·
Leather and Akigalawood smooth the edges and pull the fragrance closer to skin — warmer, darker and distinctly yours.
04
THE MEMORY
Amber · Vanilla · Labdanum ·
Amber, vanilla and labdanum leave a soft, resinous warmth beneath the woods. The scent doesn't disappear; it settles into your presence.
05
The SKIN
Oil + body heat
With body heat, the composition unfolds differently on skin — revealing the part of Raaz that becomes uniquely yours.
02—Fragrance Notes
The architecture of Raaz.
TOP — THE FIRST IMPRESSION
Character: Intriguing
Passionfruit
Turkish Rose
Saffron
HEART — THE REVEAL
Character: Magnetic
Oud,
Indonesian Patchouli
Benzoin
BASE — THE MEMORY
Character: Intimate
Leather, Akigalawood
Amber
Vanilla
Labdanum
How it feels
Depth 94%
Warmth 90%
Intensity 88%
Complexity 86%
What does Raaz become a memory of?
The First Look — Someone notices, but says nothing. The Closer Moment — The conversation gets quieter. The Unspoken Part — You don't explain everything., The Trace — Later, they remember the feeling before they remember the fragrance.
CLOSE CONVERSATIONS
When proximity matters more than projection.
NEW CITY, SAME YOU
When everything around you is unfamiliar, but your scent isn't.
AFTER DARK
Late dinners. City lights. Conversations that last longer than planned.
QUIET PRESENCE
For spaces where you want to feel composed, not announced.
YOUR OWN MOMENT
A scent for the moments that don't need an occasion.
खुद
04
—
The Chapter
Some parts of you are meant to remain unexplained.
Raaz opens with passionfruit, Turkish rose and saffron before sinking into oud, Indonesian patchouli and benzoin. Leather, amber, vanilla and labdanum leave a deep, shadowed trail — warm, complex and quietly magnetic.
Not everything needs to be said. Some chapters are better when only you know the ending.
05—PERSONALITY MATCH
What kind of person is Raaz for?
"The one who keeps a little mystery to themselves."
OBSERVANT
You notice what others miss.
QUIETLY CONFIDENT
You don't need to announce yourself.
CURIOUS
You enjoy discovering what lies beneath the obvious.
SELECTIVE
Not everyone gets to know everything about you.
INTUITIVE
You trust what you feel.
INTRIGUING
You leave something behind without explaining everything.
06—MAKE IT YOURS
Some fragrances are noticed. Raaz is discovered.
Raaz isn't for making an entrance. It's for the moments that happen after. When you want to be remembered — without trying to be noticed.
CLOSE ENOUGH : Close conversations. Quiet attraction. Unspoken chemistry.
AFTER DARK : Late dinners. Slow evenings. City lights.
A date. A drive. A familiar room. A little more closeness than usual.
Your Own Space
Conversations that don't need an ending.
The Moment You'll Remember
07—WHO IS THIS FOR
Raaz is for the person whose presence unfolds slowly.
For the ones who don't need to explain everything.
Raaz belongs to who let people discover you over time. You don't wear fragrance to tell everyone who you are. You wear it because it already feels like you
THE FEELING
Raaz belongs to you when...
You prefer depth over attention.
You say less, but mean more.
You are drawn to things that reveal themselves slowly.
You enjoy being understood without having to explain yourself.
You know that attraction doesn't always need to announce itself.
You leave something behind — even when you didn't try to.
THE FIT
You might be a Raaz person if you are...
QUIETLY ASSURED : You know who you are without needing approval.
INTROSPECTIVE : You spend time with your thoughts
DISCERNING: You notice details, moods and people beneath the obvious.
PRIVATE : Not everything about you needs to be shared.
LAYERED :There is always more to discover.
MAGNETIC: You don't chase attention. Your presence creates its own pull
DON'T STOP AT THE SKIN
RAAZ CAN BECOME PART OF YOUR CHAPTER.
For Your Space
Presence · Luxury Luxury Hotel-Style Space
Oud Rich, distinctive and composed.
For Your Space
Everyday · Freshness Kitchen
For Your Space
Hospitality · Comfort Guest Room
Rose Thoughtful, soft and welcoming.
For Your Space
The person who remembers your scent.
That's how fragrance becomes personal.
KHUD Stories
Everyone has their own chapter.
“I didn't want a fragrance that entered the room before I did. Raaz felt different.”
“It became my late-evening scent. The one I reach for when I want to feel a little more like myself.”
FROM INSTAGRAM
How KHUD lives outside the bottle
community rituals and moments from the khud world
SPACE
SPACE2
SPACE 3
SPACE4
11 — WHAT PEOPLE SAY
Worn. Remembered.
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